HANNAH ALMERUD / STOCKHOLM

Hannah Almerud

Hannah Almerud

Hannah Almerud

I shape demand through brand, culture and commercial strategy.

I shape demand through brand, culture and commercial strategy.

Brand direction · Creative strategy · Concept development

SELECTED WORK / 2018–PRESENT

01 / KIDS BRAND STORE / BRAND DIRECTION, 2022–PRESENT

A brand teens choose – and parents trust

Since 2022, I have led the creative direction for Kids Brand Store. We have moved from safe, parent-first communication to a brand world where teenagers can recognise themselves, find inspiration and feel understood. At the same time, their parents can trust that Kids Brand Store understands the teenager they are buying for.

I have shaped the briefs, formats and production structure from start to finish. My role is to make sure every part feels connected – from TVCs and imagery to social content and podcasts. This selection features work from the past year.

BRAND FILM / TVC & DIGITAL

IMAGERY / BRAND WORLD

IMAGERY / BRAND WORLD

IMAGERY / BRAND WORLD

IMAGERY / BRAND WORLD

OUTDOOR CAMPAIGN / KIDS BRAND STORE

SOCIAL / TIKTOK

AUDIO / KIDS BRAND STORE

Conversations about the brand

Fredagspodden

Keeping Up

IMPACT

Aided brand awareness increased every year, and KBS achieved the category’s highest brand-attractiveness score in 2024 (Nepa).

MY ROLE
Brand strategy · Creative direction · Briefing & concept development

PRODUCTION
TVC: Pentagram Film
Podcasts: Perfect Day Media
Social, imagery and content: KBS in-house team

02 / STORYTEL / Brand film and digital campaign, 2021

Listening is one of the oldest ways we connect

For Storytel’s Swedish brand film Sometimes, we just need to listen, I developed the core concept and creative brief.

Stories have always brought people together. Once around a fire. Now through a pair of headphones. The format has changed, but the human need remains. The film set out to elevate the audiobook and make listening feel like what it is: one of the most meaningful ways to give a story our attention.

LYSSNA MED STORYTEL / BRANDING / TVC & DIGITAL

MY ROLE
Core concept · Creative brief · Project lead

PRODUCTION
AFFAIRS

03 / STORYTEL / TV and digital campaigns, 2021–2022

Storytel Originals: The story behind the story

I led creative concept development and project management for Storytel Originals in Sweden. The concepts often began with the author. Every writer has a distinct voice, and every story its own world. We built each campaign around what made that particular author and story worth hearing.

The work shown here is a small selection from the many Storytel Original titles I worked on during my years at Storytel.

LOUI SAND – SOM JAG ÄR / TVC & DIGITAL

ERIK ENGELV – JAG ÄR INTE DÖD / TVC & DIGITAL

BARBRO FÖRE BABBEN / TVC & DIGITAL

MY ROLE
Core concept · Creative brief · Project lead

PRODUCTION
Storytel in-house team

04 / STORYTEL / Commercial campaigns across TV and digital, 2022

Storytel: Built for action

Not every campaign needs to whisper. This Storytel concept was built to sell: recognisable titles, direct messages and a clear reason to act.

I led the project from brief through production and served as the sole client lead on set, keeping the creative sharp, consistent and commercially focused.

CAMPAIGN FILM

CAMPAIGN FILM

MY ROLE
Creative lead · Creative brief · Client lead on set

PRODUCTION
Bruto Studio

05 / TINK / Social concepts and brand imagery, 2018–2019

Tink Social: Personal finance gets personal

At Tink, I developed social concepts that made personal finance feel less abstract and more like real life. We used conversations, recognisable situations and humour to talk about money without sounding like a bank.

DM MED

Interviews about personal finance, conducted entirely through DMs with interesting Swedish profiles.

USER INTERVIEWS

Light-hearted Instagram Stories where Tink users talked about the app, their finances and their everyday money habits.

KÄNSLAN NÄR

Comedy sketches with Johanna Nordström, built around the socially awkward situations money tends to create.

KÄNSLAN NÄR / 01

KÄNSLAN NÄR / 02

KÄNSLAN NÄR / 03

MY ROLE
Social strategy · Concept development · Creative direction · Content production

PHOTOGRAPHY
Cecilia Magnusson